“Growth doesn’t come through behaviour that’s unambitious. You have to not be afraid to stick your neck out.”In this week’s episode of Contentpodden, Jeff Jackett talks about being boringly repetitive and disruptive at the same time. Having one of Sweden’s largest media budgets, Jeff still believes that it’s easier to make an impression today if you have less money rather than if you have more. Learn more about that equation by listening to the Marketing Director of the most glocal brand there is.

Link to the episode on Itunes >>

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Jeff Jackett on LinkedIn >>