If this post was to open with such a clickbait headline it might read “It looked like a standard click-bait headline but what happened next will blow your mind.” These headlines are everywhere now. Designed to entice you in but leaving you rather disappointed when they do so. It will be a mildly entertaining experience but,

Content Marketing is about giving your potential and existing customers content that is relevant for them. It’s about giving them content in whatever form (written, images, video) that helps solve their problems.

Notice how many videos you see in your Facebook feed these days? How many do you watch? Now, how many do you actually listen to?  And that's why Facebook's killing video. George Lucas is one of many directors who will tell you that 'sound is half the movie.' And Facebook has put us in a situation